{"id":81,"date":"2019-10-08T12:37:23","date_gmt":"2019-10-08T12:37:23","guid":{"rendered":"https:\/\/annestokvis.nl\/?p=81"},"modified":"2022-10-08T15:35:14","modified_gmt":"2022-10-08T15:35:14","slug":"81","status":"publish","type":"post","link":"https:\/\/annestokvis.nl\/index.php\/2019\/10\/08\/81\/","title":{"rendered":"ABN AMRO &#8211; HUIS VOL HERINNERINGEN"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Huis vol herinneringen\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/_c1_u_FE_gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How do you hit an older audience when you need to promote a new type of mortgage? By making the value of this product tangible through storytelling.<br><br>To bring the surplus value mortgage (which allows people over 65 to withdraw their surplus value without having to sell their home) to the attention of the target audience, we looked for the emotional value of this product for people. After all, there is nothing better than the memories you have built up over the years in your childhood home.<br><br><strong>A very personal audiotour through your own home. <\/strong><br>We translated this insight into a mini-documentary story, surprising two grandparents with an audio tour of their own home. Armed with only headphones, their (grand)children take them through all the memories. And let them feel, what the real value of your home is. Something you don&#8217;t have to part with thanks to ABN AMRO&#8217;s surplus value mortgage.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2785\" height=\"1862\" data-id=\"107\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited.png\" alt=\"\" class=\"wp-image-107\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited.png 2785w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-300x201.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-1024x685.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-768x513.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-1536x1027.png 1536w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-2048x1369.png 2048w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.39.44-edited-1200x802.png 1200w\" sizes=\"auto, (max-width: 2785px) 100vw, 2785px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3046\" height=\"1836\" data-id=\"93\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04.png\" alt=\"\" class=\"wp-image-93\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04.png 3046w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-300x181.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-1024x617.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-768x463.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-1536x926.png 1536w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-2048x1234.png 2048w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.04-1200x723.png 1200w\" sizes=\"auto, (max-width: 3046px) 100vw, 3046px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2460\" height=\"1436\" data-id=\"95\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59.png\" alt=\"\" class=\"wp-image-95\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59.png 2460w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-300x175.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-1024x598.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-768x448.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-1536x897.png 1536w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-2048x1195.png 2048w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-14.40.59-1200x700.png 1200w\" sizes=\"auto, (max-width: 2460px) 100vw, 2460px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Results<\/h1>\n\n\n\n<p>The idea hit the target group right in the heart. With more than 5,000 people contacting ABN AMRO to talk about financial options for their home. A content campaign that made a valuable contribution to the larger proposition.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/prijs_huisvol.png\" alt=\"\" class=\"wp-image-122 size-full\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/prijs_huisvol.png 1000w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/prijs_huisvol-300x150.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/prijs_huisvol-768x384.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/prijs_huisvol-600x300.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\"><strong>Awards &amp; recognition<\/strong><br>Bronze Effie<br>Bronze Esprix<br>Grand Prix Content Marketing<br>Best Social Awards finalist<br>SAN accent nomination<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><br><strong><em>&#8220;When pure emotion is captured, it captures your heart in a short time. There is a solid idea here. The audio tour as an original element. Handsome work&#8221;.<\/em> <br><em>&#8211; Jury report Grand Prix Content Marketing<\/em><\/strong><\/p>\n\n\n\n<p><strong>Credits:<\/strong><br>Adverteerder: ABN AMRO<br>Bureau:\u00a0N=5\/N=Content\u00a0<br>Account: Tamara Saelman, Mette Ouborg<br>Creative Directors: Thijs Bontje, Daniel te Lindert\u00a0<br>Creatives: Leon Ragetlie, Gabriela Nouws<br>Content Creative: Anne Stokvis<br>Strateeg:\u00a0Monique Bergers\u00a0<br>Opdrachtgever:\u00a0Erna Lammers, Greetje Kamminga, Jeroen de Liefde<br>Productie:\u00a0Lotte de Rooij, De Haaien<br>Regisseur: Jona Honer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you hit an older audience when you need to promote a new type of mortgage? By making the value of this product tangible through storytelling. To bring the surplus value mortgage (which allows people over 65 to withdraw their surplus value without having to sell their home) to the attention of the target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":90,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":13,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions\/155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}