{"id":142,"date":"2021-08-08T15:29:55","date_gmt":"2021-08-08T15:29:55","guid":{"rendered":"https:\/\/annestokvis.nl\/?p=142"},"modified":"2022-10-08T15:31:08","modified_gmt":"2022-10-08T15:31:08","slug":"accept-to-enter","status":"publish","type":"post","link":"https:\/\/annestokvis.nl\/index.php\/2021\/08\/08\/accept-to-enter\/","title":{"rendered":""},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Casefilm Accept to Enter\" src=\"https:\/\/player.vimeo.com\/video\/613352477?h=b33f5e78f3&amp;dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amsterdam in the Netherlands is widely considered to be the LGBTQ+ capital of the world. And while we were the first in the world to legalize same-sex marriage, a lot has changed. The number of incidents of homophobia and anti-lgbtq+ violence have been on the rise for years. Yet discrimination based on sexual orientation is still not prohibited by constitutional law. Something that 62% of the Dutch were unaware of before our campaign. <br><br><strong>Time to take a stand.<\/strong><br>When pride was canceled because of covid-19, we brought the protest to the digital domain. Introducing Accept to Enter, an idea that put the universally hated cookie pop-up to good use. This time it didn&#8217;t ask you to accept cookies, it asked you to accept human rights\u2026 in support of banning discrimination against the LGBTQ+ community by constitutional law.<br><br>In this way we used internet law to raise awareness and send a powerful message to the Dutch politicians helping to initiate real change. To reach as many people as possible, we launched the idea as a white label campaign. Together with partner agencies, we created the pop-up and implemented it on our own websites. Then we approached brands to support the cause by installing the pop-up on their own websites. Big brands like the Dutch National Football Association, big TV broadcasters, NGOs, the largest Dutch casino, and another 60 household names quickly followed.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"144\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36-1024x575.png\" alt=\"\" class=\"wp-image-144\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36-1024x575.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36-300x169.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36-768x432.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36-1200x674.png 1200w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.36.png 1420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" data-id=\"145\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56-1024x573.png\" alt=\"\" class=\"wp-image-145\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56-1024x573.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56-300x168.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56-768x430.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56-1200x672.png 1200w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.28.56.png 1422w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"146\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08-1024x575.png\" alt=\"\" class=\"wp-image-146\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08-1024x575.png 1024w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08-300x168.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08-768x431.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08-1200x673.png 1200w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/Schermafbeelding-2022-10-08-om-17.29.08.png 1422w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Results<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Within days the campaign had grown into a national movement. Over 65 companies and brands participated and added the pop-up to their own website. Big influencers shared the campaign to start and boost the social conversation. During Amsterdam Pride week, we managed to reach 14,000,000 people. Millions of whom accepted the pop-up to generate a media value of \u20ac400,000, without a media budget. But most importantly, the Dutch constitution is now just one more voting round away of equality!<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/accept-prijzen.png\" alt=\"\" class=\"wp-image-143 size-full\" srcset=\"https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/accept-prijzen.png 1000w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/accept-prijzen-300x150.png 300w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/accept-prijzen-768x384.png 768w, https:\/\/annestokvis.nl\/wp-content\/uploads\/2022\/10\/accept-prijzen-600x300.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Awards &amp; recognition<\/strong><br>3x bronze Lovie &#8217;21<br>People Lovie &#8217;21<br>Eurobest Shortlist &#8217;21<br>SAN accent &#8217;21<br>Best Social Awards nomination &#8217;21<br>Webby Awards nomination &#8217;21<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Credits:<\/strong><br>Bureau:&nbsp;N=5<br>Account: Noa Maas<br>Creative Directors: Anne Stokvis<br>Creative: Mike Kleijnen<br>Production: Anna Bosscher<br>Business Director:&nbsp;Monique Bergers&nbsp;<br>Design:&nbsp;Geurt van Donkelaar, Peter Hebbing<br>Motion design: Sander Kruit<br>Social: Daan Jongen<br>PR: Het PR bureau<br>Development: MainBrain<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amsterdam in the Netherlands is widely considered to be the LGBTQ+ capital of the world. And while we were the first in the world to legalize same-sex marriage, a lot has changed. The number of incidents of homophobia and anti-lgbtq+ violence have been on the rise for years. Yet discrimination based on sexual orientation is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":3,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/posts\/142\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/annestokvis.nl\/index.php\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}